Corporate Sponsorship: Bacardi, Groove Armada in 360 Deal

From Lars Brandle, Billboard:

Global spirits giant Bacardi has developed a serious thirst for music, via a 360-degree-style deal with British electronic duo Groove Armada.

The integrated marketing deal encompasses recordings, touring and audiovisual content, leading Bacardi global experiential manager Sarah Tinsley to declare: "Essentially we are taking over the role of a record label -- producing the music, promoting new music, and the artist is playing at our events."

"Bacardi doesn't see this as something that they want to earn money from, which is, quite rightly, something a label has to do," Groove Armada manager Dan O'Neil says. "They are looking at it from a point of view of association, and they're getting access to a license to use the music to implement their strategy worldwide."

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Music 2.0 and the New Economy

Don't buy the hype.

From Wikipedia:

New Economy was a term coined in late 1990s by pundits to describe what some thought was an evolution of the United States and other developed countries from an industrial/manufacturing-based wealth producing economy into a service sector asset based economy from globalization and currency manipulation by governments and their central banks. At the time, some analysts claimed that this change in the economic structure of the United States had created a state of permanent steady growth, low unemployment, and immunity to boom and bust macroeconomic cycles. Furthermore, they believed that the change rendered obsolete many business practices. When the stock market bubble burst, analysts soon realized they had been wrong.

A lot of start-ups were created and the stock value was very high where floated. Newspapers and business leaders were starting to talk of new business models. Some even claimed that the old laws of economics did not apply anymore and that new laws had taken their place.

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Report: Japan to Strip Internet for Illegal Downloaders

From Yahoo News:

TOKYO (AFP) - Japanese companies plan to cut off the Internet connection of anyone who illegally downloads files in one of the world's toughest measures against online piracy, a report said Saturday.

Faced with mounting complaints from the music, movie and video-game industries, four associations representing Japan's Internet service providers have agreed to take drastic action, the Yomiuri Shimbun said.

The newspaper, quoting unnamed sources, said service providers would send e-mails to people who repeatedly made illegal copies and terminate their connections if they did not stop.

The Internet companies will set up a panel next month involving groups representing copyright holders to draft the new guidelines, the report said.

Company and government officials could not immediately be reached for comment on the report Saturday.

The actions would be among the strictest in fighting online piracy.

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Pali Research: WMG Upgraded From Sell to Neutral

Music Industry Proposes a Piracy Surcharge on ISPs

From Frank Rose, Wired:

Having failed to stop piracy by suing internet users, the music industry is for the first time seriously considering a file sharing surcharge that internet service providers would collect from users.

In recent months, some of the major labels have warmed to a pitch by Jim Griffin, one of the idea's chief proponents, to seek an extra fee on broadband connections and to use the money to compensate rights holders for music that's shared online. Griffin, who consults on digital strategy for three of the four majors, will argue his case at what promises to be a heated discussion Friday at South by Southwest.

"It's monetizing the anarchy," says Peter Jenner, head of the International Music Manager's Forum, who plans to join Griffin on the panel.

Griffin's idea is to collect a fee from internet service providers -- something like $5 per user per month -- and put it into a pool that would be used to compensate songwriters, performers, publishers and music labels. A collecting agency would divvy up the money according to artists' popularity on P2P sites, just as ASCAP and BMI pay songwriters for broadcasts and live performances of their work.

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Ambulance Chasing

Cayocosta

If Trent Reznor (or anyone else) wants to do it the right honest way, he or she should support piracy and/or condemn the music industry in such a way that provides no opportunity for personal financial gain while doing so. Otherwise, all you have is self-interested, populist bullshit contrived to make money via capitalizing on the hype of the moment - all the while (wittingly or otherwise) selling their brethren down the river.

Irish ISP Taken to Court Over Illegal Music Downloads

From Mary Carolan, The Irish Times:

Four major record companies have brought a High Court action aimed at compelling Eircom to take measures to prevent its networks being used for the illegal downloading of music.

The case is the first in Ireland aimed at internet service providers, rather than individual illegal downloaders.

Eircom is the largest broadband internet service provider in the State.

Latest figures available, for 2006, indicate that 20 billion music files were illegally downloaded worldwide that year. The music industry estimates that for every single legal downloaded, there are 20 illegal ones.

The record companies are also challenging Eircom's refusal to use filtering technology or other measures to voluntary block, or filter, material from its network that is being used to download music in violation of the companies' copyright and/or licensing rights.

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New Music Model for Suckers

Cayocosta

Where once ten or twelve bucks bought as many tunes, thanks to new 'models' we now have the $300 elite collection and/or multi-thousand dollar package including a personal appearance. Offers that unfortunately bilk those most loyal fans while allowing everyone else a free ride - on their generosity.