From Steve Rosenbaum, Always On:
The media business has always been a business of hits. Venture understands that - it's a portfolio. But there a pretty good chance that the entire basis of a 'hits' may be rapidly coming to an end.
The word 'hit' suggests a film, tv show, book, or piece of music that rises above the noise and becomes something of a pop culture phenomenon. But just look at the things that are cutting through the clutter these days. No one would argue that her pseudo-pornographic escapades are either good for the culture or - to use an internet word - monetizable.
It may be that content becomes more like groceries. There are no hits in the canned vegetables section. I'm not suggesting that content becomes a commodity as much as that content becomes an eco-system of micro payments and micro-audiences. This could be a very good thing for creators and consumers, since it would be a much richer diet of choices, and the ability to vote with your checkbook and support creators that make things that are meaningful to you. Think of it like the ebay (or really more like the etsy) of content. Imagine a media diet that looks more like whole foods than McDonalds. There a pretty good argument to be made that we're heading there.
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1 comment:
Interesting Steve and under current circumstances you are quite correct...but in my experience there are things that are so good, so moving and so correct that they rise above the norm....they spread like wildfire and it can happen through press,touring and word of mouth or in some cases the net. These recordings are better and the emotion they create sets them apart than the regular cans in the vegetable section, they are more like a new drink that people can't live without drinking. To me music will also have that hope and possibility. It's in the quality and not the quanity.
David Kershenbaum
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