LinkWhy have the BBC, ITV and Channel 4 teamed up?
Recognising you don't need different TV sets to watch rival channels, they have assumed consumers are more likely to come to a site that aggregates output from major broadcasters rather than launching rival offerings. It follows the trend in the US where News Corp and NBC recently teamed up to launch Hulu.com.
What will be on offer?
They promise at least 10,000 hours of programming at launch, ranging from "catch up" shows from the previous 30 days to classic programmes from the archive.
On which platforms will it be available?
It will launch as a PC-based service but they hope to extend it to cable and Freeview.
Why not just sell programmes through another provider?
Broadcasters are terrified of following the music industry, which devolved control over pricing and packaging to Apple.
Full Story: The digital embrace: rival broadcasters unite to avoid fate of music industry
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