Last.fm Builds Music Application for Ning’s Growing Platform of Social Networks

From Business Wire:

Last.fm, the music discovery and social networking website, announced today the launch of a music application for the 122,000 social networks currently on the Ning’s network. The application is designed to take advantage of the new OpenSocial standard, which is spearheaded by Google and was announced earlier this month.

Ning – a platform for creating social networks – is among the early supporters of the OpenSocial, which is a common programming interface for Web-based social networking applications.

Beginning today, users of the Ning platform will be able to add Last.fm’s music application to their personalized homepage on any of Ning’s network of sites. Music fans will also soon be able to add the Last.fm application directly to a host of social networking sites including MySpace, Bebo, Friendster, among the many other sites participating in OpenSocial.

Last.fm’s music application will enable music fans to create a personalized display of their favorite artists. The application can be customized according to taste, and offers the ability to launch a radio station based on any of the user’s chosen artists. The application marks the first step in Last.fm’s initiative to develop for OpenSocial.

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