Monday, December 17, 2007

Microsoft, Nokia in Mobile DRM Deal

From Eric Sylvers, IHT:

Microsoft and Nokia, which both make operating systems for mobile phones and compete for control of that market, are coming together in a rare accord in an effort to take advantage of the expected explosion of the sale of mobile digital content in the coming years. Under the agreement to be announced Monday, Microsoft's PlayReady DRM technology - which helps content owners like music companies and service providers deliver digital content while restricting access - will be loaded directly on some Nokia phones beginning early next year.

The market for mobile content - music, games, graphics, video and adult material - will exceed $44 billion in 2011, up from $20 billion this year, the market researcher iSuppli estimates. But many consumers have balked from the beginning at the restrictions put on them with DRM. And some analysts argue that the technology has limited the growth of digital content sales.
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