Tuesday, December 04, 2007

Pepsi/Amazon Mp3 Giveaway Not So Super?

Cayocosta

It seems that for quite a few Digg users, the proposed Pepsi/Amazon one-billion Mp3 Superbowl giveaway isn't such a big deal. Critical comments posted to an article regarding the promotion ranged from the need to buy 5 bottles of the soft drink to receive just one song, the likelihood of advertising-laden redemption pages, that a similar promotion in 2004 was a bust, that the offer is more trouble than its worth; in addition to the mention that the program appears to betray the value of a digital downloads in relation to recent court rulings against piracy, and an overarching opinion that mp3s are already free.

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