Friday, December 21, 2007

Sony BMG Selling MP3s

From Peter Kafka, Silicon Valley Insider:

A confusing report from Billboard says that Sony BMG is going to start selling a limited amount of DRM-free MP3s, via artist-specific gift cards that can be redeemed online. That makes a bit of sense -- Sony has been a steadfast champion of keeping locks on its content, but will likely have to capitulate to the anti-DRM crowd sooner than later, and this is a reasonable baby step. The confusing part: Billboard says the gift cards will be redeemed at musicpass.com, a Sony-BMG online store that currently doesn't exist.
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