Tuesday, November 20, 2007

Philadelphia Radio Legend, Pioneer Hy Lit Dead at 73

From Radio Online:

Rock radio pioneer and legendary Philadelphia air personality Hy Lit (aka Hyman Litsky) has died following complications of a knee injury earlier this month. He was 73. Lit had also suffered from Parkinson's disease. During his 50-plus years on the Philly airwaves, Lit worked for over ten radio outlets, before launching the Oldies format on WCAU-AM in 1990. He also hosted shows with the Rolling Stones, Elvis Presley, the Beach Boys and the Beatles.

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From Hy Lit Radio:

1968 - A Piece of My Heart.

Hyski launches Underground radio. The beginning of FM Radio. Hy Lit Pioneers FM, with artists like Janis Joplin, Jimmy Hendrix, Steppenwolf, Cream, the Moody Blues, the Who, Iron Butterfly and many more up and coming artists...

It was late 1968. WIBG had a decade long run at the top of the ratings. I personally garnered a 71 share for my Sunday night WIBBAGE hall of fame show and had 40+ shares during the week. Subsequently as a result, we were sold out, usually with 20-22 minute hourly commercial loads. When WFIL flipped to top 40 in late 1966, they basically ran commercial free for a good solid year. When WIBBAGE was playing commercials WFIL was playing music. So the listeners began to have to wait to hear their favorites on WIBG. It was only a matter of time before they would catch us. I personally went to Storer Broadcasting Management and suggested they raise the rates and cut the commercial load. But that fell on deaf ears. By late 1968, Storer Broadcasting's answer was to bring in Paul Drew, who implemented an emulation of the Paul Drake que card format. It was less talk, one-liners and a limited music rotation selection. Never a fan of the Drake type format, and having lost confidence in the accumulating management errors, I accepted a position as Vice President/General Manager at 105.3/WDAS-FM, and created HYSKI'S UNDERGROUND, a format that was a new wave of album oriented music. Simultaneously, I was also required to work the 'SOUL PATROL' 1480/WDAS AM 1-4pm daily for the first year. Ironically, this was not the first time I was on FM radio. I was already heard on FM through the 50's & 60's on Wibbage simulcast 94.1/WIBG-FM, and even earlier on 105.3/WHAT-FM (1340/WHAT simulcast), which ultimately after early frequency changes became WDAS-FM.

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