Quality of Music at Root of Industry's Troubles

Hardly anyone ties the worsening quality of pop music to flagging sales - it's usually just piracy that's mentioned. It also stands to reason that should quality improve, the industry might find itself back on track.

From Kings of A&R:

L.A. Reid is one of the few executives in the music business other than Rick Rubin who acknowledges or at least speaks out that the decay in the music business is due to quality, in what KOAR calls the CREATIVE DROUGHT. Unfortunately, many other executives have fell to the idea that the lack of sales is mainly due to technology.

Many execs and music labels spend their long days in meetings thinking about selling music. This is a BAD OMEN. We can be rest assured with this mentality that the quality of music will continue to suffer. Instead execs in music labels need to focus on CREATING quality music with potential artists. Many execs will argue, it’s not that easy - ok fine, lets continue..

Link