In an era where the future profitability of the music-industry is in question; it follows that it probably won't be too long before record companies (and/or management organizations) begin to routinely source investment capital on behalf of their new artists directly from corporate sponsors in an effort to not only offset, but likewise reduce their exposure to risk attributable to, the considerable expense traditionally required to properly develop same.
In light of the above, it would appear reasonable to assume that a fast-track approach to success for new artists would similarly be the direct solicitation of corporate sponsorship; for having first secured proper funding (in addition to establishing a relationship that facilitates artist promotion via corporate advertising) everything else required would easily fall in line.
However, it must be mentioned that under such conditions, the potentiality for a climate to emerge whereby artists find themselves increasingly dependent upon corporations (that do not specialize in entertainment) as the primary sponsors of their work, is heightened; commensurately increasing the eventuality of artistic compromise. It correspondingly follows that should such a system manifest itself; as part and parcel of the underwriting of such new risk, corporate sponsors would likely seek - over time - increasing levels of control over content (and in the case of indirect relationships, an additional influence upon the selection of talent) so as to help ensure a maximum return on investment.
Brave new world indeed.
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