Thursday, November 08, 2007

Redstone: "If content is king, copyright is its castle"

From Joseph Weisenthal, paidContent.org:

"Think about it, you can not pay the rent posting videos on YouTube… Most aspiring novelists do not aspire to self-publish. ...The assurance of copyright protection is central to what we’re talking about: a global media operation.”

"Our obligation as media companies is to make an efficient market, one that serves the artist.” Solution is enlist ISPs and device makers. The key is to do something about piracy, not just talk about it. But, Redstone is not deaf to the problems with over-zealous content protection: ”We need to make it easy for consumers to attain our content in a legal manner.” He specifically cited the failures of the music industry to make it easy for consumers to obtain legal content. He also acknowledged that flexibility is necessary in today’s environment, because the consumer is no longer just a customer, they’re also partners and creators.

Link

No comments: