From Sydney Morning Herald:This year the Levi's jeans company started its own record label, Levity, to foster Australian and New Zealand music. Levi's pays the recording, distribution and marketing costs, and the acts agree to appear in the company's marketing.
The Sydney band Mercy Arms and the New Zealand group Cut Off Your Hands were the first to sign. They have released EPs and are to go on tour in the next few weeks, significant steps for two relatively unknown acts.
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