MPAA: More ISPs to Join Fight Against Piracy

From Joseph Weisenthal, paidContent:

The MPAA isn’t a publicly-traded, for-profit entity, so CEO Dan Glickman’s presentation at the UBS Global Media Conference was sparsely attended. But there is decent contingent of folks here interested in the film business, from the financial side, so there’s interest in what Glickman’s organization is doing to protect and promote the industry. Since the top priority for MPAA these days is fighting piracy, this dominated much of the discussion.

Content theft: Anti-piracy is the top priority. Organization works with law enforcement here and abroad. “You will never stop piracy, the markup is just too great… but you make it as tough as you can.”

Anti-piracy Multi-pronged approach: technology, education, enforcement. Technology is the key to success. Working with ISPs and user-gen communities. Example: working with AT&T, (NYSE: T) which is building technical protections in its system. Glickman predicted that all of the major ISPs would follow AT&T’s lead over the coming years, particularly as they get into content themselves.

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