By providing free (advertising subsidized), on-demand, full-length streams of all four major record companies' content, imeem sets the precedent for potential subscription services offering higher bitrate audio and ubiquitous access.From BusinessWire:
Universal Music Group (UMG) and imeem today announced an agreement that will provide the imeem community with on-demand, interactive streaming of Universal’s extensive digital music and video catalog. With this announcement, imeem is the first social networking company to offer full-length, streaming access to the entire music and video catalogs of all four major music companies on an advertising-supported basis.
Beginning today, imeem’s audience of over 19 million users can listen to and express themselves with music and video from UMG’s digital catalog, which includes many of the world's top-selling artists such as Kanye West, Amy Winehouse, Fall Out Boy, 50 Cent, Black Eyed Peas, The Pussycat Dolls, Gwen Stefani, The Killers, Snow Patrol, Maroon 5 and Nelly, among many others.
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