Monday, December 03, 2007

Forecast: Internet Ads to Surpass Radio

From Yahoo Finance:

Advertising Forecaster Says Internet Ads Will Overtake Global Radio Spending Next Year

NEW YORK (AP) -- The Internet will overtake radio next year in its share of global advertising spending, a leading advertising forecaster predicted Monday.

ZenithOptimedia, a major advertising company based in England, said that the Internet's share of advertising would rise to 9.4 percent in 2008 from 8.1 percent this year, while radio's share of the ad market would slip to 7.9 percent from 8.2 percent.
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