Friday, November 09, 2007

New 'PPM' Ratings Do a Number on Urban Radio

From David Hinckley, NY Daily News:

New York radio got the first look at its new ratings system Wednesday, creating smiles at mainstream pop and rock stations and causing at least one urban station to say it reads like a death warrant.

"These numbers could put us out of business," said Vinny Brown, program director of WBLS. "And it's not just us. Listeners need to know this could threaten the future of black and Hispanic radio across the board."

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