Undergrads on Social Networks

Very interesting post from Jason Mendelson regarding a recent visit to the University of Michigan, and subsequent results of his sampling of 300 students there pertaining to the usage of social networks and music:

I decided to ask some questions re: social networks and music usage, as I’ve been looking at several deals in the space. I figured the undergrad crowd (of which I’m now twice their age, egads) would provide some interesting answers. I’m not pretending this is a significantly accurate sample, etc., so take it for what it is worth.

Over the course of the day, I was able to poll approximately 300 students, by my estimation. Here were the “results.”

3 Examples:

4.) I asked how many of them “bought music legally.” No more that 15-20% indicated that they bought music legally.

5.) I asked how many of them “stole music” – 100%. And all but a couple indicated that a majority of their music was stolen.

6.) Biggest concern of stealing music was not getting caught, it was that they “felt badly” for stealing it.

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